Baron & Budd and Panish Shea & Boyle File Suit on behalf of San Diego Unified School District Against JUUL Labs, Inc. for Creating the E-Cigarette Epidemic that Disrupts District-Wide Education
SAN DIEGO – January
7, 2020 – Today,
the nationally recognized law firms of Baron & Budd, P.C. and Panish Shea
& Boyle LLP filed a lawsuit on behalf of California’s second largest school
district, the San Diego Unified School District, against JUUL Labs, Inc. for the company’s role in cultivating and
fostering an e-cigarette epidemic that disrupts the education and learning
environment across the District. The suit was filed in the San Diego Superior
Court on January 7, 2020 (Case No. 37-2020-00000935-CU-MT-CTL).
The District’s lawsuit follows those filed by the Los Angeles Unified School District, Glendale Unified School District, Compton Unified School District, and Anaheim Elementary District, all against JUUL for the same negligence and nuisance claims.
“As a native San Diegan,
this is an important lawsuit for our communities and students,” said Baron
& Budd shareholder, John Fiske. “We are holding JUUL accountable for its
unscrupulous marketing practices and dangerous products.”
affirms San Diego Unified’s commitment to the health and safety of its students
and sends a message to JUUL that the District will not tolerate the risks
brought upon its students or the financial burden associated with admonishing a
vaping epidemic from its campuses,” said Rahul Ravipudi, Partner at Panish
Shea & Boyle LLP.
lawsuit seeks injunction and abatement to stop the e-cigarette epidemic, which has
severely impacted the school districts by interfering with normal school
operations. The Districts also seek compensatory damages to provide relief from
the district’s financial losses as a result of students being absent from
school, coordinating outreach and education programs regarding the health risks
of vaping, and enforcement actions – such as vape detectors, video surveillance,
and staff to monitor the school’s property in an effort to combat the
Since entering the market in 2015, JUUL has
dominated the e-cigarette industry and now controls over 70% of the market. Reports found that in 2018, 4.9 million
middle and high school students used tobacco products, with 3.6 million of
those students using e-cigarettes. From 2017 to 2018, youth e-cigarette users
increased by 1.5 million. That growth is largely based on JUUL’s market strategy,
which is to target school-age children to ensure the continual growth of their
The National Institute on Drug Abuse found that the
2018 spike in nicotine vaping was the largest for any substance recorded in 44
years. JUUL’s aggressive, strategic marketing and product designs not only
create an addiction crisis among youth consumers, but also a widespread burden
on school districts.
ABOUT BARON & BUDD, P.C.
Baron & Budd, P.C. is among the largest and most accomplished
plaintiffs’ law firms in the country. With more than 40 years of experience,
Baron & Budd has the expertise and resources to handle complex litigation
throughout the United States. As a law firm that takes pride in remaining at
the forefront of litigation, Baron & Budd has spearheaded many significant
cases for hundreds of entities and thousands of individuals. Since the firm was
founded in 1977, Baron & Budd has achieved substantial national acclaim for
its work on cutting-edge litigation, trying hundreds of cases to verdict and
settling tens of thousands of cases in areas of litigation as diverse and
significant as dangerous and highly addictive pharmaceuticals, defective
medical devices, asbestos and mesothelioma, California wildfires and
environmental contamination, fraudulent banking practices, e-cigarettes, motor
vehicles, federal whistleblower cases, and other consumer fraud issues.
ABOUT PANISH SHEA & BOYLE LLP
Panish Shea & Boyle LLP is a nationally recognized personal injury law firm representing plaintiffs in catastrophic injury, wrongful death, product liability, mass torts/class action, sexual abuse/assault and business litigation cases. Firm attorneys have obtained some of the most significant awards for plaintiffs in U.S. history, including a $4.9 billion verdict in Anderson v. GM, and are repeatedly recognized for excellence by other trial attorneys, legal organizations and publications nationwide. The firm is ranked by U.S. News & World Report and Best Lawyers® as a “Tier 1” Firm – the highest ranking a firm can receive – in the areas of Plaintiffs Mass Tort Litigation/Class Actions, Plaintiffs Personal Injury Litigation and Plaintiffs Product Liability Litigation, and is recognized as being among the top Plaintiff’s law firms in the country by the National Law Journal.