BMW Mini Cooper Lawsuit
Mini enthusiasts have had a long love affair with the Mini Cooper design, low cost and fuel efficiency. But the car wasn’t available for sale in the United States until 2002 when BMW Group decided to bring the Mini to the States. The company then launched an innovative advertising campaign to help drive sales of America’s first generation Minis. Advertisements showcased the Mini’s curves, fashionable features, affordable cost and reliability, but the aggressive media campaign backfired. Demand for the Mini outgrew supply and the automaker was forced to churn out a substandard product.
Within the first year of its American launch, complaints began to flood into BMW about the Mini’s faulty transmission. Internet forums for car enthusiasts were filled with similar stories of failing transmissions. The U.S. National Highway Transportation and Safety Administration collected more than 100 complaints.
Due to the vehicle’s issues, owners were frequently forced to replace their Mini’s transmission, the cost of which was sometimes greater than the cost of the vehicle. To help consumers affected by these issues, Baron and Budd attorneys stepped up and filed a lawsuit against BMW.
As a result of this case, a major national settlement was reached that would allow for Mini Cooper owners to receive a few thousand dollars each.
The lawsuit also calls attention to continuing issues of deceptive advertising and how these issues harm consumers.
Baron and Budd shareholder Roland Tellis and of counsel Mark Pifko took the lead in the BMW case, working closely with other law firms to achieve the best possible result for consumers. As the litigation progressed, Tellis and Pifko remained dedicated to their clients, and helped secure a pathway for BMW owners to receive compensation for their faulty transmission issues.
Brad Aarons v. BMW of North America LLC, Case No. 2:11-cv-07667-PSG-CW (C.D. Cal., filed Sept. 15, 2011)