Brazilian Blowout is a popular hair treatment that is offered in many salons across the country as a smoothening or straightening treatment that eliminates frizz. The product appeals to young, fashionable women who want the long, silky look that smoothing promises through a treatment that purports to be free of hazardous chemicals and good for your hair.
In addition to being marketed as good for the hair, the Brazilian Blowout has been marketed and labeled as “formaldehyde free,” giving salon professionals and their clients a false sense of security. In reality, tests performed by the Oregon OSHA found that these products have on average 8% formaldehyde – almost 100 times the amount allowed to be classified as “formaldehyde free.”
Baron & Budd filed a lawsuit against the manufacturers of Brazilian Blowout in November 2010. The suit alleges that GIB, LLC, which imports, distributes and sells Brazilian Blowout, misled salons and consumers about the presence of the harmful chemical formaldehyde and engaged in deceptive marketing and advertising practices to sell its products. The class was certified in April 2011 and Baron & Budd was appointed as class counsel, which means that Baron & Budd now represents everyone who falls within the class definition, which is any hair stylist throughout the country who has purchased the Brazilian Blowout products and does not choose to “opt out” of the case. Laura Baughman, a Baron & Budd shareholder, is leading the charge.
IF YOU ARE A SALON PROFESSIONAL
If you purchased Brazilian Blowout products, please call Baron & Budd at for more information. You are considered part of the class action unless you opt out. The class action’s objective is to refund your money for the product and to stop GIB from misrepresenting the alleged safety of this dangerous hair product.
IF YOU ARE A SALON CLIENT AND HAVE USED THE PRODUCT
Be aware that you have been exposed to formaldehyde and carefully consider whether the benefits of the frizz- free product are worth the risk to your health. Formaldehyde is a known carcinogen. As with most carcinogens, the risk of cancer increases with greater exposure to the cancer-causing agent. Though the product has not been banned from the market, it can still lead to adverse health issues for hair stylists, salon workers and consumers.
IS THE BRAZILIAN “ZERO” SAFE?
Though Brazilian Blowout has introduced another product called “Brazilian Blowout Zero,” which GIB claims to be truly formaldehyde free, we are not aware of any testing that has been done on the product, so it is unknown whether it is safe or not.