Honest Shopping: Deceptive Advertising Lawsuits Keep Companies Honest so You Know What You are Buying

February 19, 2013  |  Class Actions

No matter who you are, chances are you may have been convinced to make a purchase that you probably didn’t need to make. Whether it is a new kitchen appliance, the latest diet solution or a revolutionary anti-aging cream, we all have succumbed at one time or another to advertising. And why shouldn’t we? Advertising executives are paid top dollar to change our minds about something we don’t need into something we can’t live without.

Effective advertising is not a crime. It is a crime, however, to make false promises or knowingly misrepresent a product just to make a profit. Companies at fault will try to convince the public that a deceptive advertising lawsuit is frivolous — concocted by plaintiffs’ lawyers just to make money. This couldn’t be further from the truth. A deceptive advertising lawsuit is only allowed to proceed if there is substantial evidence that proves that a company is using false and misleading information in the labeling and advertising of a product, which creates an unbalanced market and puts you at risk of spending your money on a product based on false information.

In a free market economy, there are competing brands that want you to purchase their products. Most companies are truthful in their advertising and labeling practices, so companies that are not should be punished for profiting from the deception of their customers.

For instance, the national plaintiffs’ law firm of Baron and Budd recently settled a case over Cytosport’s popular Muscle Milk Ready-to-Drink and protein bar products over false labeling. The company labeled their product as “healthy” even though it surpassed the acceptable levels set by the Food and Drug Administration (FDA). Other products on the market do meet the FDA’s regulation and should not have to compete with a product like Muscle Milk and its negligent claims.

Baron and Budd is also investigating the claims of many luxury skincare companies over various anti-aging products.  The advertising of beauty products has always pushed the boundaries of what an over-the-counter product can offer.  But lately, many companies, including Estée Lauder, Clinique, Lancome and La Prairie among others, are now promising results that may cross the line of over-the-counter cosmetics into the pharmaceutical realm.  Cosmetic brands are making huge profits by promising at-home alternatives to what can only be achieved at a dermatologist’s office. These products simply cannot deliver these results, but many customers are deceived into purchasing these pricey creams.

It is hard enough trying to decide what to spend your money on. You should be able to trust the advertising and labeling of products so that you make the decision that’s right for you. When you file a deceptive advertising lawsuit, you let a company know that they cannot profit from false claims. By doing so, you help create a more honest shopping environment.

If you have purchased a luxury retail cosmetic brand’s anti-aging product and feel that is failed to deliver the promised results, we would like to speak with you. Give us a call at 866-723-1890 or contact us online.

To learn more about deceptive advertising lawsuits, visit here.

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