Baron and Budd Pursues Deceptive Advertising Lawsuit Against Luxury Skincare Brands for False Claims Regarding Anti-Aging Products

LOS ANGELES –(February 7, 2013) –The national plaintiffs’ law firm of Baron and Budd is investigating potential class action lawsuits against various luxury retail cosmetic brands for using false and misleading statements in connection with the advertising of their anti-aging products. After recently filing similar lawsuits against AVON regarding the company’s Anew line of anti-aging products and L’Oreal regarding the company’s Lancome Genifique, Absolue, and Renergie lines, the firm is now looking into the advertising claims made by Estée Lauder, Clinique, La Prairie, Dr. Perricone, ReVive, Naturabisse, Lancome, Clarins, Shiseido and Dr. Gross brands.

Baron and Budd attorneys Roland Tellis and Mark Pifko believe that these issues may be industry-wide, and that many other cosmetics brands are making claims similar to those discussed in the AVON and L’Oreal lawsuits. Other major anti-aging lines include the popular Estée Lauder “Repairwear,” Clinique “Youth Surge,” La Prairie “Cellular” and ReVive “Intensite” collections. The AVON and L’Oreal lawsuits allege that these companies purposely misled consumers about their products and profited handsomely as a result of the false claims.

“Our lawsuits assert that the advertisements for skincare brands prey on consumers’ desire to find a safer and more cost-effective alternative to surgery to combat the effects of aging,” said attorney Mark Pifko of Baron and Budd’s California office. “But, companies go too far when their marketing materials use scientific-sounding claims about pharmaceutical technologies that purportedly operate on a molecular level to convince consumers to believe that their anti-aging products actually work. The truth is that these products are cosmetics, not drugs.”

Tellis and Pifko are co-lead counsel in the lawsuit against AVON regarding deceptive labeling of the company’s Anew anti-aging products. Last year, the FDA issued a warning claiming that the cosmetics company was making claims about some of their products that would classify the products as drugs under FDA regulations. The lawsuit alleges that AVON used predatory marketing techniques intended to mislead consumers into believing that the company’s anti-aging products were capable of turning back time and offering at-home results to consumer that would usually require a dermatologist.

Baron and Budd is looking to speak with people who have purchased anti-aging products from these luxury skincare product lines. If you have purchased these products and feel that you were misled by the false advertising claims, contact us at or call 1.866.844.4556.

About Baron & Budd

The law firm of Baron & Budd, with offices in Dallas, Baton Rouge, Austin and Los Angeles, is a nationally recognized law firm with over 35 years of “Protecting What’s Right” for people, communities and businesses harmed by negligence. Baron & Budd’s size and resources enable the firm to take on large and complex cases. The firm represents individuals, governmental and business entities in areas as diverse as water contamination, Gulf oil spill, Qui Tam, California Proposition 65 violations, unsafe drugs and medical devices, Chinese drywall, deceptive advertising, consumer financial fraud, securities fraud and asbestos cancers such as mesothelioma.

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