LOS ANGELES -(November 8, 2010) -The national law firm of Baron & Budd, P.C. has joined forces with California-based attorney April Straus to file a class action lawsuit against the seller of the hair-straightening product known as Brazilian Blowout Solution on behalf of hair stylists and others from around the country who purchased this product believing it to be formaldehyde-free. The filing was made in California on November 5, 2010.

Brazilian Blowout is a popular, though expensive, hair treatment that is offered in salons all over the country and appeals to young, fashionable women who want the long, silky look that smoothing promises. Because the product has been marketing as “formaldehyde-free” even salons that pride themselves on organic and natural treatments offer the product to their clientele.

Recent testing by the Oregon Health & Science University’s Center for Research on Occupational and Environmental Toxicology and Oregon OSHA found between 6.3 and 11.8 percent formaldehyde in the solution. The Cosmetic Ingredient Review Expert Panel, a monitoring agency for cosmetic safety, states that formaldehyde is only safe at a level of less than 0.2 percent.

“Consumers, stylists, and salon owners have been misled about the safety of Brazilian Blowouts,” said Laura Baughman, a shareholder at Baron & Budd.  “Our concern is that the formaldehyde in this product causes not only a myriad of short-term health problems, including skin irritation and breathing problems, but also that thousands of people are unknowingly exposing themselves to high levels of formaldehyde – a known carcinogen.”

Co-counsel April Strauss added: “These sorts of situations demonstrate exactly why consumer protection laws are so important. Hairstylists who work with Brazilian Blowout have the right to know when they are being exposed to a product that contains formaldehyde, and certainly shouldn’t be told a product is “formaldehyde-free” when it is not.”

Baron & Budd has been a leader in Proposition 65 litigation, having successfully negotiated a settlement to protect children from diesel fumes and, most recently, taken a stand about the disclosure of lead on the packaging of fruit juice, canned fruits, and baby foods marketed to children.

Stylists who purchased Brazilian Blowout Solution or Brazilian Blowout Acai Professional Smoothing Solution may call 800.946.9646 for more information.

About Baron & Budd, P.C.

Dallas-based Baron & Budd, P.C., with offices in Baton Rouge, Austin, Los Angeles and Miami, is a nationally recognized law firm with a 30-year history of “Protecting What’s Right” for people, communities and businesses harmed by negligence. Baron & Budd’s size and resources enable the firm to take on large and complex cases. The firm represents individuals, government and business entities in areas as diverse as water contamination, Gulf oil spill, Qui Tam, California Proposition 65 violations, dangerous medications and medical devices, Chinese drywall, insurance claims, commercial litigation, securities fraud and asbestos-related illnesses such as mesothelioma. Most recently, the firm has begun to represent individuals and businesses affected by the Gulf Oil Spill.