LOS ANGELES — Baron and Budd has filed a class action lawsuit claiming that Alexia Foods misrepresents its products as "All Natural" when they actually contain synthetic chemicals.
The claim states that Alexia Foods, a ConAgra brand, intentionally misleads customers by making false statements about its food that violate state and federal laws. Alexia places the "All Natural" label prominently on their products despite the fact that they contain disodium dihydrogen pyrophosphate, an industrial chemical additive, the suit states. Cases like this are a focal point of Baron and Budd’s mission to protect consumers from deceptive advertising.
Alexia’s customer-base is health-conscious and willing pay extra for all natural food. The products in question include "Sauté Reds," "Mashed Potatoes Yukon Gold Potatoes & Sea Salt," "Mashed Potatoes Red Potatoes with Garlic & Parmesan," "Waffle Fries," Harvest Sauté," "Italian Sauté," "Sauté Sweets," and "Potato Bites." Alexia’s customers believe the company’s claims to be true, when, in fact, consumers are being intentionally misled by the company, the suit says.
"Alexia should be honest about the use of synthetic chemical preservatives in its foods, especially when they are trying to command a premium price for their products with these claims," said Baron and Budd attorney Mark Pifko. "It’s not right to allow companies like Alexia to increase profits by blatantly lying to their customers."
In addition to its packaging, Alexia’s Website states, "We love food as much as you. That’s why we make it exactly how you would: all-natural, gourmet-inspired, and absolutely delicious."
What the Website doesn’t state, however, is the fact that some of the ingredients are man-made synthetic chemical preservatives, the suit said.
The United States Food and Drug Administration places regulations on the use of the "natural" label on foods. The policy states that the term "natural" can be used only when nothing artificial or synthetic is used in the foods. According to the lawsuit, Alexia is well aware of these regulations, but in order to increase sales, it intentionally misleads consumers.
Baron and Budd is a nationally recognized plaintiffs’ law firm with more than 30 years’ experience fighting to protect what’s right for consumers. The firm prides itself on remaining on the cutting-edge of meaningful litigation that protects people from negligent companies. Last year, Baron and Budd served on the plaintiffs’ steering committee in the Bank of America overdraft fee litigation that resulted in a $410 million settlement for consumers that forced Bank of America and many other financial institutions to change overdraft fee policies. The firm is also involved in uncovering online scams and other financial issues.
To learn more about the Alexia lawsuit, contact Baron and Budd at 1.866.844.4556 or visit the firm’s website at baronandbudd.com
About Baron & Budd, P.C.
The law firm of Baron & Budd, P.C., with offices in Dallas, Baton Rouge, Austin, Los Angeles and Miami, is a nationally recognized law firm with a 30-year history of "Protecting What’s Right" for people, communities and businesses harmed by negligence. Baron & Budd’s size and resources enable the firm to take on large and complex cases. The firm represents individuals, governmental and business entities in areas as diverse as water contamination, Gulf oil spill, Qui Tam, California Proposition 65 violations, dangerous medications and medical devices, Chinese drywall, insurance claims, commercial litigation, consumer fraud, securities fraud and asbestos-related illnesses such as mesothelioma. Learn more about the mesothelioma attorneys at Baron & Budd.